Building a brand image is a key element of successful marketing.
Everything identifying your business — its name, product and service names, slogans, logos, taglines and even sound marks — together produce a distinct brand image among your customers. Memorable branding gives you a competitive edge and promotes customer loyalty and repeat sales.
In today's competitive marketplace, your brand can become one of your most valuable assets as it becomes more and more recognizable to customers over time. This value can become so great that you can use it as an asset to leverage financing with banks and other lending institutions.
Protecting your brand and its associated products and services is critical to your future sales. Trademark registration gives you exclusive rights. Without this protection, a competitor could use your brand or something similar that customers could confuse with your brand.
You can register trademarks to protect key elements of your marketing and corporate brands. This includes logos, product/service names, slogans and more.
